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Teen Marketing and Body Image

Teen Marketing and Body Image

About the Author


Mary Desaulniers
Mary is hosting a new show on "Reclaiming The Body's Wisdom" on VoiceAmerica 7thWave Network this Fall (2006). Watch for Mary's Show here

You see them everywhere—magazines featuring emaciated teen models with brash, defiant looks that say “We express ourselves,” their arms and ankles glistening with fashion accessories. The definition of “cool chick” in another magazine is a glossy-lipped, half-woman, half-child peeking ambivalently behind a set of heavily mascared eyes. ”I am confection,” she seems to say, her body eloquently displaying a padded push up bra. Such teen marketing tactics have been successful in making their point. Girls, as young as ten, have made the word “diet” part of their vocabulary and the La Senza part of their identity.

More about teen marketing at GreatBody.

Published by Mary Desaulniers on August 18, 2006 04:06 PM
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