Why Bother with Google?

This is the first of a series of Google Search Engine Optimization articles that I will be releasing over the next few weeks. Check back here often to get the latest article!

To begin all of our Google Search Engine Optimization tutorials I want to start off by talking about why you should even begin to learn about this single search engine. In any successful marketing campaign it is important to realize that you should not put all of your eggs into one basket.

Google is a very big basket that you can put a lot of eggs into. You need to be careful not to completely concentrate solely on this search engine and its results.

Having said that, you should definitely not ignore it either. After doing some research on statistics, you can easily find that Google makes up for over 50% off search engine results (see www.searchcounsel.com for example).

Google can be a major contributor to your sales and leads, if you learn how to follow the guidelines that Google has put in place.

A WORD OF WARNING: Do not mess with Google. Do not try to fool them, trick them, use techniques that will artificially get you higher rankings that Google frowns upon, or anything else that Google would not want you to do.

I will admit, some of these "techniques" will work for a while, but Google inevitably finds ways of penalizing cheaters, and you do not want to be penalized by Google.

The best way to benefit from Google's popularity is to learn their rules, follow them, and continue following them for as long as you have a website. There are basic principles that I will go over in these tutorials that will show you how not to get penalized by Google and how to gain more traffic from their search engines.

I will be drawing a lot of information from Google's own submitted patent (see the US Patent and Trademark Office). While Google keeps their exact algorithms a secret, this patent gives us a good view into what Google considers to be important on a website.

I will also draw from personal experience on how I have brought some of my websites to the top of Google rankings.

Want proof? Go to Google and type in "dxgold" or "dxinone." At the top of the list (or within the first couple results) you will see a website www.dxcurrencies.com. That is my site. You should also see www.dxchangers.com and www.dxgolddir.com somewhere in the top 10 results. Those are my sites as well.

Mind you things change so often on Google that my sites could be higher or lower on any given day. However, I have been in the top three results for the past eight months, and that site is only ten months old.

I am not mentioning this to brag. I just want you to know that I have been there, have tried many different "tips" and "tricks" that others have told me, and have found which ones really work.

Well, having said all of this, stay tuned for this series of articles on how to improve your Google Rankings! The first one will be posted tomorrow morning.