If you advertise on safelists, you will see alot of poorly written advertisements for companies that have very little to offer in return. Whenever you advertise online, or anywhere for that matter, you want to make sure that you or the company you're advertising offers value in return for the customer's money and not just a business opportunity with no product attached to it.
The next thing to be very careful of is when doing aggressive advertising. In order to use aggressive advertising effectively, you need to specify your competitor, find their strength, and attack the weakness in that strength, but in order to do that, you have to name your competitors and specify the weakness within their strength. If you don't name a specific competitor when doing an aggressive ad campaign, it will be much easier to offend people because it will seem like a pointless advertisement and nothing offends consumers more than pointless ads that just go on and on with a rant telling people how they're the best and how bad everyone else is.
Your main objective in advertising is to convince people that your information is valuable, and you can't do that if you make yourself out to be a hateful jerk and you will come across that way if you claim to have the only solution without backing it up with examples of competitors products that try to do what your product does and compare it with what your product successfully does and even than, you still want to be careful when advertising like that, because if you come across as hateful, and you will if you don't give solid, detailed reasons why your competitor's products don't do everything your product does and the best way to do that with information products is to add more bonuses that relate to your main product than your competitors do and that will usually speak for itself, therefore you will not need to brag about it, just describe the main features, and tell them the features and benefits of your product, the more benefits you include, the better.
I try to include two benefits for every feature I mention in my sales copy (advertising included), but if you get in three benefits for every two features, that should be fine, however, features you name should never outnumber your benefits, neither your advertising, nor sales page should have more features than benefits. Also, another rule of thumb is to name at least three features and five benefits of your product. If you can't get at least three features and five benefits, than your product isn't ready to go on the market yet, if you try putting it on the market with less than the suggested minimum number of features and benefits, you're product will not do well.
You may be the kind of person who has too many benefits with very few features, if you're that type of person list a feature, than come up with as many benefits of that feature as you can, than pick the best three to five benefits within that list for every feature you come up with. If your sales copy lists more than five benefits for every feature, it will smell like spam to the average consumer.
The most important thing to remember in advertising is to always tell the truth about your product, do not make up features or benefits just to get more sales because you will end up having to give the customers their money back and you will loose your credibility.
To your success,
Ben
Published by Benjamin Brentlinger on March 21, 2008 06:29 PM
