Anyone who has a cell phone must have received at least promo messages from wireless operators either promoting new services or inviting subscribers to join electronic raffles by downloading ringtones or wallpapers. Cellular marketers call these as " push marketing " tools. However , most subscribers regard these as useless messages that flood their inbox.
Who would want to advertise to something that many consumers see as obstrusive and useless? Bondewijon Pesch , managing director from Asia Pacific Technology has some tips to turn the disadvantage into the advertisers favor :
1.) Know your subscriber
The trick is to know how to use available subscriber information to use only ads that is specifically targeted to each subscriber. Customer profiles should be used to target ads and deliver relevant advertising.
2.) Use freebies
Integrate mobile ads into existing services to make them less obstrusive and can be seen asa value added
service.
Published by Beverly T. Pruto on January 18, 2008 02:27 AM
