About the Author
Tom Dean
Tom Dean is a part-time work at home dad who manages multiple websites including "The Dean Report". A website for newbies looking for information on how to earn money online. Visit his Blog -
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This is a powerful strategy that most marketers are not using correctly.
The top marketers know how to "Turn On The Viral Storm!"
Viral marketing is nothing new. Yet very few people are able to use it effectively, if at all.
This is a powerful strategy that most marketers are not using correctly.
The top marketers know how to "Turn On The Viral Storm!"
Viral marketing is nothing new. Yet very few people are able to use it effectively, if at all.
Smart marketers insist on adding some form of viral marketing to everything they do or create!
With products, they offer branding/customizing of their reports and ebooks so that others can easily pass it on, by either selling or giving it away for free.
BUT...in order for a viral product to spread all throughout the Internet at warp speed, it has to have a high-perceived value - it has to appear extremely valuable!
From the very first step of offering your viral product through your website, you must make sure that your readers understand the high value that it offers... the importance of them reading and acting on it right now! Not tomorrow or next week.
Firstly, your sales page, email (and even the contents inside the product) has to sell hard and stress on the powerful benefits of that product...even if you're offering the product for free! Otherwise, most people who download your product will never read it. And your viral system will come to a grinding halt. They have to read it and get excited about passing it on.
Secondly, your content actually has to be powerful and unique! If it's not, most people won't download or request for it. Out of those who do, most will not do anything with it.
Thirdly, the key to getting your viral ebook spread all over the Internet is to make it easy for others to distribute it! And this is where most marketers fall short.
They assume that their distributors are all 'expert marketers.' They don't provide instructions on branding the viral reports/ebooks, they don't show them how to upload the report to their sites, or how to market the report/ebook to others, and they don't offer help to get them set up.
As a result, only one or two people (out of every 100 that download your viral report) are able to spread your report out to the world. The rest either can't figure out how to brand it, or just don't know how to pass it on to others.
You could have the best report or ebook, with a powerful message or killer tips. But without a proper distribution system it will just sit on your readers' computer, collecting cyber-dust.
You'd be better off creating just one or two viral products the right way, instead of creating a bunch of them that never really go anywhere because the most important components of what make a viral product viral are missing.
A viral product that's designed correctly (as explained above) can come to life! It becomes almost organic - and begins to spread throughout the world like a living, breathing organism.
That's what real viral-marketing is all about. And that's how the most successful marketers are doing it.
Published by Tom Dean on February 27, 2006 07:12 PM
